Believe it or not, I’m not much of a traveller. I have no burning desire to see the Northern Lights or climb some life-changing mountain. Sunrises and sunsets? Pretty, sure. But I enjoy them just fine from my balcony, thank you very much.
I don’t have a bucket list of places to visit either (yes, I’m normal, rolling my eyes at you so hard). Whatever travelling I do is usually for the company, I go where my friends and family go. Apparently, they’ve all been bitten by the travel bug.
But, but, but… this new travel trend might actually get me to pack my bags. Because it’s not about sightseeing, hiking, or chasing waterfalls. It’s about sleeping and resting. Yep, you heard that right, sleep tourism is now a thing. And honestly, it sounds like my kind of vacation.
🌙 What Exactly Is Sleep Tourism?
Sleep tourism is basically travelling somewhere just to rest. No crazy itineraries, no “10 must-see spots,” no running from one attraction to another. Just you, a fluffy hotel bed, blackout curtains, and maybe a lavender-scented pillowcase.
Luxury hotels across the world from Six Senses to Park Hyatt to sleep retreats in Switzerland are offering “sleep packages” complete with soundproof rooms, personalized pillows, weighted blankets, and even sleep concierges. Yes, that’s a real job. Imagine calling the reception and saying, “Excuse me, could you adjust my lighting for optimal REM cycles?”
😴 Why Everyone’s Suddenly Travelling to Sleep
Becauseeee we areeee tiredddd.
Not just physically tired, but mentally exhausted. Burnout, endless screen time, and a constant pressure to “do more” have left us craving silence and softness.
So, instead of backpacking across world, people are now booking vacations where the highlight is an 8-hour nap. And for once, I get it. Rest has become the new luxury. Sleep is no longer just something you squeeze in between work and worry, it’s something to celebrate. Post-pandemic, the idea of slowing down has become aspirational. The luxury isn’t in how much we do, but in how peacefully we can not do anything.
🧘♀️ The Irony of It All
It’s funny though, isn’t it?
We spent years glorifying the hustle, surviving on caffeine and chaos. Now, we’re paying to learn how to rest and calling it wellness. Gen Z calls it self-care. Millennials call it survival. And me? I call it a sign that maybe we’re all going crazy or finally realizing that peace isn’t boring. It’s necessary.
🛏️ So, Would I Try It?
Absolutely. Give me a spa, a warm bed, no alarms, and someone else handling the laundry, I’ll happily call that a vacation. If sleeping, journaling, and meditating in a fancy robe counts as travel now, then sign me up. So yes, I may never climb Everest or chase sunsets in Santorini. But a weekend at a sleep retreat? That I’ll proudly add to my travel plans.
Maybe sleep tourism isn’t weird at all. Maybe it’s what we’ve been needing all along, permission to rest, recharge, and remember that doing nothing can sometimes be the most healing thing in the world.
Love & Ice creams
Sneha Singhvi
Beautiful!! Sign me up for it😇
lets go together, a much needed us time 😛